A brief analysis of accelerating the integration o

A brief analysis of China's accelerating the integration of the paper industry

although China's paper industry has achieved rapid development, we should also be clearly aware that China is a large country in the paper industry, far from being a strong country in the paper industry, and there is still a big gap between Chinese enterprises and the world's top 100 enterprises in terms of non operators' stopping startup operations

after years of development, China's paper industry has made considerable progress. In 2010, it became the world's largest paper country, and the total output is still expanding. The industry as a whole has entered an era of oversupply. In 2011, there were 2620 paper-making enterprises in China; The sales revenue of products reached 671.412 billion yuan, with a year-on-year increase of 21.54%; The sales profit was 69.962 billion yuan, an increase of 17.95% year-on-year; The total profit was 36.213 billion yuan, a year-on-year increase of 6.20%

the "analysis report on the production and marketing demand and investment forecast of China's paper industry in" released by the forward looking Industry Research Institute shows that the concentration of China's paper industry has continuously increased in recent years, with the emergence of nine million ton paper companies, but the average size of the industry is only 23000 tons. According to statistics, there were more than 2600 paper-making enterprises in China in 2011, and only more than 100 with an annual production capacity of more than 100000 tons. Among the 100 global papermaking enterprises in 2008, there were 87 with more than 1million tons, of which the world's largest papermaking enterprise produced 18million tons of pulp and paper, and China's largest papermaking enterprise produced only 7.6 million tons in 2011

at the same time, most of the world's top ten paper companies have achieved the integration of Forest Pulp and paper, while Chinese paper companies still form their own forest paper industry, lack of self-made commercial pulp, and high-quality paper fibers mainly rely on imports. The raw material cost is greatly affected by external factors, which directly leads to the instability of operating performance and the decline of trapezoidal screw profits

with the rapid development of China's paper industry, the insufficient supply of fiber raw materials has become an important bottleneck affecting the development of the industry. In the coming period, the shortage of papermaking raw materials may become the most serious problem. In addition, domestic enterprises have not established a sales and distribution system that is effective and puts forward suggestions on your laboratory's long-term investment plan to support your enterprise growth strategy or research plan, and lack the ability to continuously stabilize the market, making it difficult to ensure profits and avoid risks

in addition, at present, the development of the industry is also restricted by the high regional concentration, resulting in a shortage of resources; The product structure is unreasonable, which is difficult to meet the needs of the market; The backward papermaking machinery has troubled the improvement of product level; Cause serious pollution, hinder sustainable development and other factors

structural adjustment, transformation and upgrading are the core mission of China's paper industry in the next stage. Since 2009, the state has successively issued a series of policies, such as the energy conservation and emission reduction plan and the paper industry development policy. In April this year, the Ministry of industry and information technology issued the target task of eliminating backward production capacity in 19 industrial industries such as iron making, steel making and paper making in 2012 with the improvement of technical level. A large number of backward production capacity that did not meet the requirements were eliminated, and the industry reshuffle was further strengthened

overcapacity has also caused the undercurrent of mergers and acquisitions in the paper industry. Huatai shares, Chenming Paper and other enterprises have been involved in the reorganization. The establishment of the paper group by MCC group is also considered to be a typical case of state-owned enterprises merging state-owned enterprises. In addition, there are many state-owned enterprises brewing to merge private enterprises, which are currently under negotiation

due to the characteristics of capital intensive and economies of scale in China's paper industry, with the deepening of industrial integration, enterprises that have completed production capacity layout and expansion have the advantages of economies of scale and bargaining power, and will become the backbone of industrial integration